The Northeast Indian state of Assam is a land of vivid beauty, splendid culture and astounding traditions. The people residing in Assam are a witness to the mesmerizing cultural assimilation of the various ethno-cultural tribes and communities. For which, Assam receives recognition for its variant cultures, festivals, traditional clothing, food and even for its traditional jewellery.
The Assamese traditional jewellery play a very crucial and significant role in contributing towards the state’s pride, beauty and meaning.
Regarding the historical background of these traditional ornaments, it goes way back to the period of the Ahom kingdom.
According to Assam’s history, the traditional ornaments were originally worn by the Ahom Kings and Queens and from that period onwards, these ornaments began to occupy an honourable and a very significant position in the Assamese society.
The Assamese traditional jewellery are typically hand-made and the designs made on them, mostly depict the floral and faunal treasures of the region. Infact, in a way every single piece of the jewellery, reflects Assam’s rich heritage, through the beautiful designs and patterns. Also, it is the simplicity found in the Assamese designs, that makes them stand-out from the rest.
The list of Assamese necklaces include – Jonbiri, Dholbiri, Silikha, Madali, Gejera, Bana, Kathal Kuhia Madali, Dugdugi, Sonahar, Galpata, Galakantha, Chandrahar, Rupadhar, Gajamatihar, etc.
The list of Assamese ear ornaments include – Lokapara, Thuria, Dighalkeru, Bakharnakeru, Ukakeru, Titakariakeru, Jangphaikeru, Karnaphul, etc.
The different kinds of Assamese finger – rings include – Jethineguri Angathi, Patia Angathi, Babariphulia Angathi, etc.
The existence of such beautiful, indigenous and authentic products of Assam, needs to be showcased to the world, both nationally and internationally and with the advent of internet and its various platforms, it has now become possible to fulfill this dream.
The current world where we are residing in, has evolved by a great extent and everything has become available digitally, through the online platforms. Today, any item can be ordered or sold from any corner of the world at any moment. This can be done by just a finger’s tap on our smartphones/PCs/Laptops.
Meanwhile, Assam too has begun to accept and ride this modern train of selling and providing Assam’s products to the rest of the world through the online platforms. But compared to the other Indian states, this journey of Assam is a very new one and is proceeding at a very slow pace.
Also, when it comes to online applications designed by the local people of Assam, specifically for the purpose of promoting and selling the Assamese traditional jewellery, there are only a countable number available and this aspect needs to be changed.
Today, in the platforms like Facebook and Instagram, we get to see individuals selling traditional Assamese jewellery either through their private accounts, amidst friends and family or by creating an official Facebook/Instagram page of their own to sell the items.
Listed below are some of the Facebook pages that sell traditional Assamese jewellery. Also, the list below follows no particular order –
1) Prajapati Assamese Jewellery –
2) Assamese Jewellery Axomiya Gohona Dugdugi –
3) Traditional Assamese Jewellery “ৰিজুজ জোনবিৰি” –
4) Doogdooogi straight from the heart – Assamese Jewellery –
5) Parishmita Traditional Assamese Jewellery –
6) Angana Assamese Traditional Jewellery –
7) Kingkini Assamese Traditional Jewellery –
8) Saatsori Jewellery –
9) Zangfai – Traditional Jewellery –
10) Gagori Traditional Assamese Jewellery –
11) Assamese Traditional Jewellery Axomia Gohona –
12) Mrigakshi’s Assamese Jewelries –
13) DhanSeera Assamese Traditional Jewellery Axomia Gohona –
Listed below are some of the Instagram online stores that sell traditional Assamese jewellery. Also, the list below follows no particular order –
1) konmani_store –
2) assamesejewellerydoogdoogi –
3) tejomaya_assamese_jewellery –
4) tanujajewellery –
5) prajapati_assamese_jewellery –
6) alankarassamese –
7) shibangi_store_ –
8) sikimikiassamesejewellery –
9) juron_assamese_jewellery –
10) bhaswati_assamese_jewellery22 –
(Regarding the procedure of order placement and payment, in both the Facebook and Instagram online pages, you will be guided by the respective page/store owners, once you decide to place an order for their product.)
We have compiled a list of some of the Assamese online applications, that sell our traditional Assamese jewellery. Also, the list below follows no particular order and all these apps are easily available in Google Play Store.
1) Axomia Bazaar Online Shopping App – Axomia Bazaar is known for selling genuine Assamese traditional products online. Although the “Axomia Bazaar” app consists of thousands of Assamese traditional products to browse through and to buy. However in this particular app, very limited sets and pieces of Assamese traditional jewellery are being sold. The app has over 1000 + downloads on play store and has a rating of 4.7 stars.
Regarding the procedure for placing an order in the Axomia Bazaar app, one needs to follow the steps listed below –
Firstly, select the items and the quantity that you desire to buy and then click on “Go to the Cart.”
Secondly, add the required details and your shipping address.
Thirdly, complete the payment via. the online mode.
Thus, your order shall be placed.
2) Assam Clicks – Assam Online Shopping App – Although, the “Assam Clicks” app is a highly vibrant online shopping app for purchasing products made in Assam, it consists of very limited pieces of jewellery (including necklaces and earrings). The app has over 1000 + downloads on play store and has a rating of 3.3 stars.
Regarding the procedure for placing an order in the Assam Clicks app, one needs to follow the steps listed below –
Firstly, one needs to add their desired items in the cart.
Secondly, they need to add their details and shipping address.
Thirdly, they must complete the payment procedure via. the online mode.
Finally, the order shall be placed.
You can download these apps by clicking on the links provided below –
However, the presence of only two proper online applications in the Google Play Store, itself represents the sad plight of Assam in lagging behind to develop online applications for the specific purpose of selling our state’s beautiful hand-made traditional jewellery. But with the passage of time, the sellers too are gradually realizing the necessity of an official application, for a business to grow locally, regionally, nationally and globally.
In order to reach out to more customers and to make more audience realize about our state’s potential, the mesmerizing and stunning jewellery of Assam, needs to be given a proper platform via. the online mode. Hence, the people of Assam need to build a platform for themselves to further strive for this goal. So, if you are looking for a way to grow in this regards and require help in building your own platform, you can rely on our team of “Ujudebug” and we will build one for you. We aim at promoting the local businesses and the rich heritage of Assam in front of a larger audience, for which our team at “Ujudebug” shall definitely help you in achieving your dream of going digital. For further information about our work, you can check out our portfolio here.
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