7 tips for successful Email marketing campaign in Assam

Email marketing is the most cost-effective way to reach out to potential and existing customers. In fact, for every Rs.1 spent on email marketing, the average return on investment is Rs.38!

So, if you’re looking to start or improve your email marketing campaign in Assam, here are 7 tips that you can follow:

Know your audience for Email Marketing

7 tips for successful Email marketing campaign in Assam

1. The first step to creating a successful email marketing campaign is to know your audience. You need to understand who your target customers are and what their needs are. This will help you create content that is relevant and engaging for them.

2. Once you know your audience, you need to create a strong email list. This can be done by collecting email addresses from your website visitors or through third-party services. Make sure that you have permission from each subscriber before adding them to your list.

3. The next step is to create compelling content for your emails. This includes both the text and the visuals. Your content should be designed to grab attention and encourage recipients to take action.

4. Finally, you need to send your emails at the right time. Timing is critical when it comes to email marketing. You need to send your emails when your subscribers are most likely to be engaged and open them.

By following these tips, you can create a successful email marketing campaign in Assam.

Keep it short and sweet – Marketing Campaign in Assam

1. Keep your emails short and sweet. People in Assam are very busy, and they don’t have time to read long emails. Keep your emails concise and to the point.

2. Make sure your subject line is catchy and attention-grabbing. Your subject line is the first thing people will see, so make it count!

3. Use attractive visuals. People in Assam love colorful visuals, so make sure your email marketing campaign includes some eye-catching images.

4. personalize your emails. Address your recipients by name and include other personal touches to make them feel special.

5. Offer something of value. People in Assam are very generous, so offer them something that they will find valuable, such as a discount or free shipping on their next purchase.

6. Ask for feedback. Be sure to ask your recipients for their feedback on your email marketing campaign. This will help you improve future campaigns.

Have a clear call to action

1. Have a clear call to action: Your email should have a clear call to action, telling recipients what you want them to do. Whether it’s clicking on a link, visiting your website, or making a purchase, make sure your call to action is clear and easy to understand.

2. Use an enticing subject line: Your subject line should be something that will grab the attention of your recipients and make them want to open your email. Be creative and use catchy words or phrases to get people interested in what you have to say.

3. Keep your message short and sweet: People are more likely to read and respond to an email if it’s short and to the point. Get straight to the point and don’t include any unnecessary information.

4. Personalize your message: Include the recipient’s name in the email so it feels more personal. You can also include other personal details, such as where they live or their interests. This will help create a connection with the recipient and make them more likely to engage with your message.

5. Use images and videos: Adding visual content to your email can help make it more engaging and interesting for recipients. Include images, infographics, or videos

Make it mobile-friendly

With more and more people using their smartphones and tablets to check their email, it’s important to make sure your email marketing campaign is mobile-friendly. This means designing your emails so they can be easily read on a small screen and including a call-to-action that is easy to tap on a touchscreen.

In addition, you’ll want to make sure your email list is up-to-date and includes only people who are likely to be interested in what you have to offer. Segmenting your list by interests and demographics will help you create more targeted and effective email campaigns.

Finally, don’t forget to test your emails before you send them out. This includes testing the subject line, the content, and the call-to-action. By doing this, you’ll ensure that your email campaign is as successful as possible.

Use attractive visuals

1. Use attractive visuals: People are more likely to pay attention to an email if it contains attractive visuals. Make sure to use high-quality images and videos in your email marketing campaign.

2. Use a catchy subject line: The subject line is the first thing people will see when they open your email. Make sure it is catchy and enticing so that people will want to read more.

3. Keep the message short and sweet: People are more likely to read and respond to an email if it is short and to the point. Avoid long paragraphs and include only the most important information in your email.

4. Personalize the message: People are more likely to respond positively to an email if it feels like it was written just for them. Include the person’s name in the subject line and throughout the body of the email.

5. Provide value: Your email should provide value to the reader. Include helpful information, tips, or resources that will help them in some way.

6. Use free/open-source images or creatives for your email – two such websites for the best free stock photos, royalty-free images & videos shared by creators are Pexels and Unsplash

Personalize your emails

1. Personalize your emails: One of the most important things you can do to make your email marketing campaign successful is to personalize your emails. This means including the recipient’s name in the subject line and in the body of the email. You can also include other information, such as their location or interests. This will help to make your email stand out from all of the other emails they receive.

2. Make sure your subject line is catchy: Another important thing to do is to make sure that your subject line is catchy and attention-grabbing. This will help to ensure that people actually open and read your email. Try to avoid using boring or generic subject lines, such as “Newsletter” or “Update”. Instead, come up with something that will make people want to learn more about what you have to say.

3. Keep your message short and sweet: When it comes to the body of your email, less is more. People are more likely to read and engage with an email that is short and to the point. So, try to keep your message concise and avoid adding unnecessary details.

4. Include a call-to-action: Every email should

Use triggered emails

One of the best ways to create a successful email marketing campaign in Assam is to use triggered emails. Triggered emails are emails that are sent automatically based on certain conditions, such as when a customer makes a purchase or abandons their shopping cart.

Triggered emails can be very effective because they are highly relevant to the recipient. They are also more likely to be opened and clicked on than regular promotional emails.

Another tip for creating a successful email marketing campaign in Assam is to personalize your messages. Personalized messages are more likely to be opened and read than generic messages. You can personalize your messages by including the recipient’s name, city, or other information.

Finally, you should always test your email campaigns before you launch them. Check out how we run a digital marketing campaign for an eCommerce App in Assam here. Test different subject lines, headlines, and call-to-actions to see what works best. Then, you can launch your campaign with confidence knowing that it has a good chance of being successful.

Spandan Keot

Spandan Keot (CEO and Founder, Ujudebug) is a technically sophisticated and business-savvy professional with a passion for solving customer problems. He is driven by an innate sense of curiosity. His talent, combined with his extensive experience in the Information Technology industry, has enabled him to build a successful company from scratch. An avid programmer, Spandan has always been fascinated by how the software works. As a teenager, he dabbled in programming before finally deciding to pursue Computer Engineering. After that he ventured into entrepreneurship, founding Ujudebug - A Technology Company in 2016, which has now become one of the most reputable IT companies in Northeast India. He has also been the driving force behind a couple of startups in Assam. He has been selected as a mentor for two consecutive years for the Smart India Hackathon organized by Govt of India. He is also known for his ability to deliver keynotes at various institutions such as IIT Guwahati, Assam Down Town University, GIMT Guwahati, NITS Mirza, IIE Guwahati, and others.