As India is moving towards it’s Digital Age, changing Indian Trends with the smartphone. With mobile & 4G High-Speed Internet the business style and strategies are also changing. Thanks to Jio all operator has reduced tariff on mobile internet. Now most of us have 24 hours access to the internet. According to a study conducted in 2018-19, Indians now consume more than 1GB of Data compared to 3-4Gb a month previously. Another study has also revealed that 50% of the total time spent on the mobile phone are Video Streaming, Social Media, Instant Chat Application, etc. Thus it becomes essentials even for small businesses to become active on social media through digital marketing strategy to achieve their business goal. Digital Marketing can help these small businesses to save some money as well as help building a good customer impression through Social Media.
Though a Digital marketing company in Guwahati like Ujudebug, you can easily develop a Social Media Marketing Strategy dedicated to your business. A valid Social Media Marketing Strategy can boost your business by achieving a few important goals. You can acquire new customers & promote brand awareness among old customers. This can also help you to speed up the Word of Mouth Awareness in most effective ways. Furthermore, you can always target your targeted customer base. Unlike any other marketing channels in the digital marketing campaign, you can easily and effectively set your target audience. Using various parameters like area, language, age, gender, area of interest, relationship status, education, work, financial status, etc you can easily set your target audience.
Which social media platform are you choosing for your campaign? This question is going to play a vital role in your digital marketing tactics. May it be Facebook or Instagram or Twitter or even Youtube – try to revive what you do on these channels. Ask your self why and what you do on these platforms. You will get your answer very efficiently.
Your Contact Information Has to be the Same on All Online channels. Even additional Space or no Space makes Google or any other search engine not sure of your contact information.
Having the largest active users on any platform, almost any one of your friends & family are on Facebook. Now the question is, How to use Facebook for your business & benefits of your business page.
Before using Instagram, we must would like to discuss a few details information about this platform. Instagram is the fastest growing social media platform in the world. Another surprising fact is that 90% of Instagram users are under the age of 35 years. It’s the most preferred social media channel for sharing photos & videos. Another fact is that Instagram has the most loyal users than any other social media platform exists. Furthermore, Instagram engagement is higher than Facebook by 10%, Pinterest by 54%, Twitter by 84%.
Twitter is the hyperactive social media platform to express opinions to the masses. Followers and Following these two phrases are used by Twitter for ages. In Assam, twitter is basically used for Current happening in real-time. Most of the celebrate or renowned person has an official Twitter handle. Almost 50+ million tweets per day generates on twitter. Twitter can be used to find Trending topic, industry move & customer need. In India, most politicians, renowned brands & companies have an official twitter account, so you can use twitter for building your brand.
Youtube is the second largest search engine after Google. After acquired by Google, currently more than 300 hours of videos are added per minute on Youtube. More than five billion videos are watched on youtube daily. A youtube channel can help you to reach a new audience, grow your business and build your brand. Youtube is the most popular common platform where people go to watch videos. For businesses of all sizes, it offers a simple way for people to discover you or your brand. Currently, in Guwahati itself, we have a few very good quality youtube channel. Those youtube channel can also be used to promote your business online.
For example, any renowned blogger from Assam can attract more people instead of a Hoarding or billboard. This kind of strategy can also help you to save some money as well. Any brand can share their tutorial, promotional video content or any other video content related to your business that can be shared on youtube.
Linkedin is the more professional version of a social media platform. You can meet different people from different organizations on Linkedin. This social networking platform can to used to hire your next employee, connect to other founders or renowned personalities from a specific field and industry, etc. You can create a company page on Linkedin can ask your employees to connect to the page so that you can easily share information or schedule a meeting.
Using Linkedin in Northeast, India you can join related groups for networking. An account on Linkedin can also help you to gain more search engine visibility in Guwahati. You can also write a few articles with backlinks to your website. This kind of strategy can help you building your own SEO for your website without taking any help from SEO Service Agencies in Assam. If you need any specialized SEO help and support feel free to contact Ujudebug.
If your business deals with Graphics & creativity field than you might have already heard about Pinterest. Moreover, if you have searched for any PNG image or icon or logo on Google, you must have come across this amazing website. Infographic images are the most effective way of telling a story, sharing figures or facts about your business. Some fascinating facts about Pinterest are, the average life of post (here we call it as Pin) is 3 months and more than 60% of Pinterest users are females.
Pinterest can help you to drive more traffic to your website or lead generation or even for more engagement with your target audience. You should definitely try Pinterest with you are working with the creative field. For example, the Ujudebug website gets around 7-12% traffic from Pinterest Pins in a week. Although we are not that active on this social media platform, we are getting this traffic with a very little amount of effort.
So finally, we have come to the end of this topic. From here you have to Choose your Destination & Goals and use Social Media platforms to reach the next milestone for your business. Before signing off, I would like to mention that currently in Guwahati or any other cities of Assam or even northeast the most popular social media platform is Facebook and Youtube. However, if you are targeting the younger generation than Instagram will be your key platform. Thus, depending upon your business you need to choose the platform so that you can reach more audiences at the lowest possible cost. If you still have you doubt or questions regarding Digital Marketing Services in Guwahati or Digital Marketing Technique and Strategies in Assam please feel free to contact Ujudebug. We would be very happy to help you, as we always say,
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