Is this heading attract you? Have you ever heard the word Google? Just kidding! Nowadays we all
are surrounded by Google, search, website app, and such things. As a business owner or if you are thinking to start a new business you must be wondering about Google Search results. You always wanted to be on top rank or atleast above your competitors rank. Does coming to the question that how can we improve our search ranking. There are many ways to improve your search presence on Google. This field of work in the know as SEO – Search Engine Optimization. We at ujudebug has our own specialized Digital Marketing & SEO team to help you out. But if you are not going to hire anyone or you don’t have the budget to hire someone at this point of time. Then you can also do a few things/tweaks on your own to develop your search ranking. Now, Google Reviews plays a major role in this.
Google released its online platform “Google My Business” keeping in mind for small businesses. By registering on Google my business you can have your business profile online. It will be a free online presence so that people can look into the services of your offer. Your business will now be visible on Google Map search results. The important feature as we are talking right now is Google Review will also be available for your business. After registering on Google My Business, your business is now eligible to take reviews from your customers. These reviews will be publicly visible and nobody can delete those. Thus, it becomes a live portfolio of your business.
Moreover, since it already has reviews of your previous customers. Any new customers can go through it to check whether you can perform according to their demand or not. All these you can have without spending any money on it. All you have to do is to ask your customer to review your works, services. If they are satisfied that is well and good, if they are not they can also mention the ways they expect you to improve. Thus you can utilize your existing customers to share their experience to gain more new customers.
So as already discussed is it really important to have Google Reviews? Trust me, I have many examples of businesses gaining at least 20-30% customer increase after having a good amount of Google Reviews. Now, the internet people are always going to check the reviews before going to purchase anything. According to a recent study, 80% purchase their online product only after checking the reviews for it. We have carried out many Digital Marketing campaigns in Guwahati, Assam, or entire northeast and every time we found the Google reviews play a vital role in our campaign. You can check out the digital marketing campaign in Guwahati here.
The answer is yes, Google Reviews do help improve local search rankings. The way that customers find and choose businesses has changed drastically in recent years. In the past, consumers would rely mainly on a business’s advertising, previous experience, or recommendations from family and friends. With more and more people turning to local search Google is even starting to automatically filter out local businesses with less than a 4-star rating.
While advertising and personal recommendations still play a role in the buyer’s journey, most consumers now typically turn to search engines and online reviews when making purchase decisions. They do this for two reasons. First, Google makes it ridiculously easy to locate businesses in your area. And second, and probably most important, online reviews help you make more informed purchase decisions than the opinion of one or two friends would.
One of our client sales has gone up to 200% with 90% of new customers after maintaining Google My Business profile properly. One of our customers from Barpeta Assam, who is working with us on a digital marketing campaign for the last 6 months. He got almost 100% of his new customers through Google. Thus you can imagine the impact it has on your business. An interesting and fascinating fact is that all customers converting from Google will be going to tell you that they have found your number on Google. Thus this human behavior makes your statistical analysis more accurate and practical.
If you need any help in setting up your Google My Business or need help in Google Reviews. Or maybe want to know how you can increase your Google Reviews to increase your google search ranking you can contact our team. We have a specialized, dedicated digital marketing team to help you out with any such question. Feel free to discuss your project with us or drop a mail here.
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