Do you ever click through to the second page of Google’s search engine results? No. No one does. In fact, less than 3% of searchers make it to the second page. That’s because Google’s search engine is very good and most of people usually find the things they were searching for on the first page of Google itself. Good SEO service has the power that could grow your business for years to come.
As the saying goes “The best place to hide a dead body is the second page of Google”.
So, if you’re an online business or if you own a website in Guwahati or Northeast India, getting a higher ranking in Google is important. Since 93% of online experiences begin with a Google search.
But an average website owner doesn’t have the power to rank on the first page of Google for the best keywords. There are countless high-profile websites capitalizing on the top industry keywords. That means the cards are stacked against you. If you want to rank on certain keywords targeting Guwahati or certain cities of Assam than definitely you need to have the SEO Service in Guwahati.
You shouldn’t give up, though! These are some of the few proven methods that we’ve used and found success.
SEO service for Local Business in Guwahati – Assam – Northeast
1. Get Discovered with Local Keywords:
How do you find the best keywords for your small business? This is a question that clients always ask us. They want to understand exactly how keywords work, and how they will make back their money from local search engine optimization. One of the most fundamental steps when starting your SEO campaign is finding targeted keywords that customers are likely to use when finding your local business online. If you are just starting out its important to have realistic expectations on SEO services. You are not going to rank #1 for your local business in your community overnight. If you’re a local business owner in Guwahati, here are some of the examples of choosing a keyword.
- Restaurants in Guwahati
- Best beauty parlor in Guwahati
- Dentists in Guwahati.
You should focus on targeting traffic in the city tied to your companies business address.
2. Clean Up You Location Data:
According to a survey in 2015 concluded that off-site location signals play a major role in influencing search engine ranking. As Google becomes more advanced they will rely on more off-site signals to determine the legitimacy of a business and local ranking of the businesses website.
Here’s what we’d suggest you to do:
- Make sure your Name, Address, and Phone numbers are correct. Nothing kills your chances of success faster than bad contact information on your website.
- Verify on Google Maps. Google Maps provide your company name, address, and a clickable phone number, so the 50% of Google local searches done via a smartphone can call you on the way to your store. A fake address or phone number severely diminishes your chances of a good ranking.
- Get Reviews for your Google Maps listing. Ask your current clients to review your business on Google. According to a recent survey, Google’s algorithm gives 9.8% of the weight of your listing to the number and quality reviews of your business.
3. Make sure your website has these essential pages:
- About Us – A well designed ‘About’ page improves the credibility and trustworthiness of a web site.
- Contact Page – You should serve your visitors with the contact information like email, phone and business address.
- URL Structure – The format of your permalinks should describe the basis of the content of each webpage. If you have WordPress, opt to enable clean permalinks vs. id post permalinks.
4. Optimize for Mobile:
With mobile search becoming such a dramatic part of online search, it’s absolutely crucial that you optimize your site in 2020 so that it can be viewed on mobile devices. According to Google, the top three positions on a search page matter even more in the mobile world. The majority of people in Northeast India use mobile phones to search for information on the web. Your site should be optimized for mobile devices and easy to navigate so users on any device can find what they need quickly and easily.
7. Page Speed:
Even if you have everything above, if your website doesn’t load properly and quickly, it will negate all of your hard work. 45% of users will leave a website if it is slow to load with the average expected load time is only around 3 seconds. If users leave your site quickly and don’t return then your website will be seen as less user friendly by Google and will be ranked lower regardless of the other things you do to try and boost your ranking.
You can conduct a free speed test via Google to see how you measure up.
8. Secure Pages:
Your web pages should load via https instead of HTTP. Google, as well as other people, like to see secure pages. Even if you’re not processing credit cards or obtaining personal information you should have a secure page. Google is now labeling all pages that load without an SSL as “Not Secure”. Get an SSL installed by your web hosting company so that all your pages load securely.
9. Quality of your website:
All the above-mentioned tips for SEO service won’t work if your website’s content isn’t good and unique. Your website’s pages should be full of unique and useful information that will benefit your ideal customer or client. The longer the content, the better, as long as it is high quality. Strive to help your target audience by creating quality content that they will want to consume. Try to add beautiful and unique pictures along with your content. If you don’t have pictures of your own, you can always bu stock pictures online.
10. Google Ads:
This is technically cheating the system by automatically ranking at the top of the search page. Here you pay Google to put you on top of the search results. It can be of great value if you are trying to boost your rankings on certain search terms Like “Best restaurants in Guwahati”. Using Google Adwords you can set budgets for the amount you spend and can select to target certain search terms which is especially useful for searches where you wouldn’t normally rank highly. There is constant debate about whether to pay for search ads or do it the ‘organic’ way, so if ads are not something you plan on using we need to improve your organic search using the above-mentioned SEO Service tactics.
Are you an individual or a business in Assam who is trying to get on top of Google’s search results? Give us a call or contact us. Here at Ujudebug, our team will help your business or website to reach new heights. You can also view our portfolio here. We will handle all the above-mentioned SEO service tactics for you, so you can focus on your customer’s or reader’s satisfaction.